Our Story

Meet The Redletter Club’s Designer 


Jules Newman is the designer who started The Redletter Club 11 years ago. Her uniquely designed Reversible bags exude as much visual appeal, as they do design and functionality. Since the emergence of Jules’ unique bags, we’ve seen them surge in popularity to become one of Australia’s most original, new-fashioned and coveted designer accessories.

With a keen eye for innovation in design, Jules developed The Ultimate Reversible Bag – a new system of reversibility which allows you to reverse your bag whilst keeping all your goodies in a closed zip-able top compartment. Just pop your wallet, your sunnies, lippy and car keys into the secure compartment and go from toffee brown tote to slick black handbag with minimum fuss and maximum security. Look for Jules signature styles: Moe, Nat, Cait, Skyler, Tribute bag, the Superhero tote and the Classico.

Redletter Club’s eco-conscious bags use recycled lining and packaging with a focus on earth-happy, animal friendly, fashion forward design. You can take your modern, streamlined bag from day to night. From the street to the red carpet.

Bringing a new sense of affordable luxury and attainability, the bags come in ‘Can’t- live-without’ colours, styles and shapes and ‘Wow, I-can-afford-two!’ prices. Aside from the recognisable Signature cross body version known as the Pax and Pax Petite with their unique front zip design some of the must-have styles include the Tote and much sought after Madison travel clutches. Adding to this, unique and practical design features such as the reversibility, the addition of a front pouch, or a cross-body strap and you achieve the perfect blend of function and versatility into these must-have bags.


Now, a fresh injection of energy and passion is being devoted to taking the brand into the future with new, innovative designs. Keep an eye on our social pages to see what exciting new things are happening at The Redletter Club headquarters!

The Redletter Club

Jules RLC




  • We are committed to providing you with versatile and affordable fashion and accessories.
  • We are dedicated to providing quality to both our products and your customer experience.
  • We want you to love our product as much as we do.

Please don’t hesitate to contact us about your order at any time.